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Amazon to Purchase iRobot F​or $1.7 Billion



This morning, Amazon and iRobot introduced “a definitive merger settlement underneath which Amazon will purchase iRobot” for US $1.7 billion. The announcement was a shock, to place it mildly, and we’ve barely had an opportunity to digest the information. However looking at what’s already recognized can nonetheless yield preliminary (if incomplete) solutions as to why Amazon and iRobot wish to crew up—and whether or not the merger looks like a good suggestion.


The press launch, like most press releases about acquisitions of this nature, doesn’t embrace a lot in the best way of element. However listed here are some quotes:

“We all know that saving time issues, and chores take treasured time that may be higher spent doing one thing that clients love,” mentioned Dave Limp, SVP of Amazon Gadgets. “Over a few years, the iRobot crew has confirmed its capacity to reinvent how folks clear with merchandise which are extremely sensible and ingenious—from cleansing when and the place clients need whereas avoiding widespread obstacles within the residence, to routinely emptying the gathering bin. Clients love iRobot merchandise—and I am excited to work with the iRobot crew to invent in ways in which make clients’ lives simpler and extra gratifying.”

“Since we began iRobot, our crew has been on a mission to create modern, sensible merchandise that make clients’ lives simpler, resulting in innovations just like the Roomba and iRobot OS,” mentioned Colin Angle, chairman and CEO of iRobot. “Amazon shares our ardour for constructing considerate improvements that empower folks to do extra at residence, and I can not consider a greater place for our crew to proceed our mission. I’m vastly excited to be part of Amazon and to see what we will construct collectively for purchasers within the years forward.”

There’s not a lot to go on right here, and iRobot has already referred us to Amazon PR, which, to be trustworthy, seems like a little bit of a punch within the intestine. I like (liked?) so many issues about iRobot—their quirky early historical past engaged on bizarre DARPA initiatives and even weirder toys, every part they completed with the PackBot (and likewise this), and most of all, the truth that they’ve made a profitable firm constructing helpful and inexpensive robots for the house, which is simply…it’s so laborious to do this I don’t even know the place to begin. And no one is aware of what’s going to occur to iRobot going ahead. I’m certain iRobot and Amazon have every kind of plans and guarantees and whatnot, however nonetheless—I’m now nervous about iRobot’s future.

Why this can be a good transfer for Amazon is evident, however what precisely is in it for iRobot?

It appears pretty apparent why Amazon wished to get its fingers on iRobot. Amazon has been working for years to combine itself into houses, first with audio methods (Alexa), after which video (Ring), and extra lately some questionable residence robots of its personal, like its indoor safety drone and Astro. Amazon clearly wants some assist in understanding how one can make residence robots helpful, and iRobot can doubtless present some steering, with its terribly certified crew of extremely skilled engineers. And evidently, iRobot is already properly established in an enormous variety of houses, with model recognition corresponding to one thing like Velcro or Xerox, within the sense that individuals don’t have “robotic vacuums,” they’ve Roombas.

All these Roombas in all of these houses are additionally amassing a loopy quantity of information for iRobot. iRobot itself has been fairly privacy-sensitive about this, however it might be naïve to not assume that Amazon sees loads of potential for studying a lot, way more about what goes on in our residing rooms. That is extra regarding, as a result of Amazon has its personal concepts about information privateness, and it’s unclear what this may imply for more and more camera-reliant Roombas going ahead.

I get why this can be a good transfer for Amazon, however I need to admit that I’m nonetheless attempting to determine what precisely is in it for iRobot, in addition to in fact that “$61 per share in an all-cash transaction valued at roughly $1.7 billion.” Which, to be honest, looks like a heck of some huge cash. Often when these sorts of mergers occur (and I’m considering again to Google buying all these robotics corporations in 2013), the hypothetical enchantment for the robotics firm is that instantly they’ve a bunch extra assets to spend on thrilling new initiatives together with a giant help construction to assist them succeed.

It’s true that iRobot has apparently had some bother with discovering methods to innovate and develop, with their greatest potential new shopper product (the Terra garden mower) having been on pause since 2020. It could possibly be that huge pile of money, plus not having to fret a lot about development as a publicly traded firm, plus some new Amazon-ish initiatives to work on could possibly be purpose sufficient for this acquisition.

My fear, although, is that iRobot is simply going to get utterly swallowed into Amazon and successfully stop to exist in a significant and distinctive approach. I hope that the connection between Amazon and iRobot might be an exception to this historic development. Plus, there may be some precedent for this—Boston Dynamics, for instance, has survived a number of acquisitions whereas preserving its expertise and philosophy kind of unbiased and intact. It’ll be on iRobot to very aggressively act to protect itself, and preserving Colin Angle as CEO is an effective begin.

We’ll be attempting to trace down extra of us to speak to about this over the approaching weeks for a extra nuanced and in-depth perspective. Within the meantime, be sure to offer your Roomba a hug—it’s been fairly a day for little spherical robotic vacuums.



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